Three Scenarios to Illustrate the Total Cost of Downtime
Have you ever taken the time to determine what this actually costs you?
We took a few typical company scenarios; a small service business (perhaps a consulting firm), a slightly larger company, and a mid-sized OEM. The numbers below are hypothetical but are a powerful illustration. Note that the cost for even two hours of downtime could far exceed the cost of hosting a full rack of servers at XNet for an entire year!
The table below is a simplified version of Sudora’s Cost of Downtime Calculator (referenced with permission from it’s creator, Charlie Meyer). To figure your own cost using your own numbers, use the original calculator here.
Typical Company Scenarios*
|
Revenue |
$1 Million |
$10 Million |
$50 Million |
|
Employees |
6 |
40 |
200 |
|
Hourly Revenue Per Employee |
$83 |
$125 |
$125 |
|
|
|
|
|
|
System Restoration |
|
|
|
|
Labor Hours to Replace Lost Data & Restore System |
4 |
8 |
20 |
|
Per Hour Cost |
100 |
125 |
125 |
|
Cost of Labor |
$400 |
$1000 |
$2500 |
|
|
|
|
|
|
Lost Productivity |
|
|
|
|
Total Hours Downtime |
2 |
2 |
2 |
|
Percentage of Employees Unproductive During Downtime |
50 |
70 |
80 |
|
Cost of Employee Downtime |
$499.98 |
$7000.00 |
$40,000 |
|
|
|
|
|
|
Lost Sales Opportunities |
|
|
|
|
Number Sales Per Year |
50 |
1000 |
40000 |
|
Estimated Number Sales Lost Due To Outage |
2 |
10 |
15 |
|
Cost of Lost Sales Opportunities |
$40,000 |
$10,000 |
$18,750 |
|
|
|
|
|
|
Lost Customers & Damaged Reputation |
|
|
|
|
Total Number Customers Last Year |
50 |
1000 |
40,000 |
|
Average Revenue Per Customer |
$20,000 |
$10,000 |
$1250 |
|
Number Lost Due to System Failure |
1 |
8 |
20 |
|
Customer and Reputation Cost |
$20,000 |
$80,000 |
$25,000 |
|
|
|
|
|
|
Total Cost of Network Downtime |
$60,899 |
$97,500 |
$86,250 |
* Note: These are hypothetical scenarios designed to approximate the total cost of downtime to various sized organizations.
You can easily see from the above that 2 hours of downtime can cost more than you would have imagined.
Now, think of a situation where you can’t access your mail or database server, even for an hour. What happens in your office? Take yourself through the line items above and estimate your own cost using Sudora’s calculator.
In light of the above, “expenses” relating to securing your equipment and keeping it online 24/7/365 should be viewed as trivial. If you’ve thought before about hosting your equipment but have opted not to due to cost, don’t wait until the next power outage or server failure to revisit it.
- How many power outages do you have each year?
- How much time does it take to bring your critical services back online?
- How many non-technical employees stood idle during this time?
- Were the phones not ringing? How long was your Customer Service unable to serve your customers?
If the total cost of downtime is more than you’re comfortable paying, or if you don’t like your answers to the above questions, perhaps we should talk.
Posted on May 27th, 2008 by Tim CourtneyPosted in Disaster Recovery, Critical Computing
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May 28th, 2008 at 4:44 pm
Hi Tim,
This is exactly what customers DO NOT think about when they are considering self hosted equipment or Data center services.
Sincerely,
Mike
www.JIKOmetrix.net
May 28th, 2008 at 4:45 pm
Interesting - I need to run through this and am passing it along to many folks - thanks!
mp/m
June 2nd, 2008 at 10:31 am
Mike and Mike,
Thanks for the comments. It’s amazing how the perspective changes when you add numbers to calculating availability, and when you consider how critical 24/7 availability of your business applications and or web services are to today’s businesses.
-Tim