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A Friendly Mistake

Recently an offhand joke on a UK message board provided a vibrant example on how social media can boost your marketing efforts.

A play on the name XNet lead to a message board user posting a link to XNet’s website. The link was posted as a joke, a sarcastic answer to a question, but it lead to the XNet website getting 200+ hits a day from curious readers.

Imagine the potential if you could intentionally harness that level of response for your business.

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Posted on October 13th, 2009 by David Metcalfe
Posted in Entrepreneurship, Lisle/Naperville/DuPage Business, Marketing Online
 
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