Entrance: Stage Right

You walk into a bar after a long day and see someone across the room sitting there, head down, eyes focused on their drink. What’s your first reaction?

You’re unlikely to strike up a conversation with an uninviting stranger. More likely you head over to the rail and order a drink. The two guys next to you are chatting it up, the topic sounds interesting, one of them notices your interest and brings you into the conversation.

You end up closing the bar with the guys, exchanging contact information and setting up plans to pursue some business initiatives in the future. All the while old sulky is sitting staring into his cups wishing his luck would change.

Old Routines

Bring this scenario into the world of digital marketing and you start getting an idea of what social media is all about. What are you doing to promote this kind of connective conversation in your social media efforts? Are you a one person show? A big mouth self promoter? A sulking lurker?

Or have you embraced a bit of Vaudeville in your campaign and started playing the old good cop/bad cop routine with some trusted business associates across the web, or the old straight man/funny man. In other words are you using your conversations to promote your goals?

A Quick Question and Answer Session

How do you do what you love to do successfully? Through conversations.

How do people hear about and share what you love to do? Through conversations.

How do you meet the people who can help you do what you love to do? Yeah, you get the idea.

Worry Less, Do More

The old Vaudeville masters were great at conversation on and off the stage, more so they were great at turning a conversation into an opportunity. Whether it was to amuse or to milk the crowd, the old stars of the stage could converse their way to greatness.

With a bit of practice you can start using your conversations to do the same thing. If you’re chatting on Twitter it’s a public forum for your ideas. Why not stop wasting time worrying about what to say, and start saying something that will get people interested in what you’re doing!