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What time line is your tailor on?

When you want to get your clothes tailored it’s best to show up to the shop on a day and time it’s open, but when your communications go global…what time line is your tailor on?

Small and mid-sized businesses used to be able to ignore things like the International Date Line. Their markets rarely reached outside of their region and what someone was interested in on the other side of the globe didn’t have much immediate relation to the vitality of their local store.  Now with the wide spread use of advanced communication technology a small business run out of someone’s home can have a global impact.

Our neighbors in Dubai

These days a mom and pop shop might not be just selling to their neighbors down the street. Those neighbors might live in Dubai and when mom and pop are selling their stock those neighbors are half way through a good night’s sleep.

It may seem odd to schedule posts to go out at 3am, but if you’re targeting folks overseas it’s necessary to take into account what time it is where they’re at. This isn’t just a problem for multinationals anymore, now it’s something that everyone has to keep in mind when they are thinking about their next marketing campaign.

Tech got us in the mess…tech can get us out!

It seems like a daunting prospect to have to measure out your impact across time zones. Fortunately the very technology that causes the problem offers a simple solution. Make sure you get comfortable with the automated posting functions that platforms like Hootsuite and Wordpress offer.

Not only will this help you schedule posts that can be set for an international audience, it can also be used to coordinate campaigns across multiple platforms. Strategically scheduling your posts on one platform to match the posting schedule on another platform can give you a great tool for creating a diversified, but strategically interconnected, set of content.